With a price point this high, every purchase decision matters. Some pieces earn their cost through years of regular wear and easy styling, while others end up sitting in the closet after the first few outings. If you're deciding where to put your first investment into the brand, not all categories offer the same return.
Here's a practical, ranked breakdown of which Rick Owens pieces tend to be worth it first — and which ones might be better saved for later once you've got a clearer sense of how the brand fits into your personal style.
Sneakers: The Strongest First Investment
Rick Owens shoes consistently top the list as the best first purchase, and for good reason. The signature platform sneakers deliver the brand's full visual identity in a single item, pair easily with basics you likely already own, and tend to get worn far more often than more dramatic clothing pieces.
Because sneakers are also somewhat more insulated from sizing complications than draped or oversized clothing, they're generally a safer first purchase for people still learning how the brand's https://rickowenn.com/ proportions work. A well-chosen pair can anchor an outfit on its own, making them one of the highest "cost per wear" categories in the entire collection.
A Structured Outerwear Piece
If you're drawn to the brand's silhouette more than its footwear, a structured coat or jacket is typically the next best investment. Outerwear tends to get worn frequently across multiple seasons and pairs naturally with a wide range of existing wardrobe pieces, since it's usually worn over other clothing rather than needing to coordinate directly with everything underneath.
Structured pieces, in particular, tend to hold their shape and value better than more delicate, draped garments, making them a more forgiving choice for a first significant clothing purchase.
A Simple Base-Layer Top
For those wanting to ease into the brand's fit and color palette before committing to a statement piece, a simple long-sleeve top or basic tee — particularly from a more accessible line like DRKSHDW — offers a low-risk way to start building familiarity with the brand's proportions and materials.
These pieces are highly versatile, easy to style with existing basics, and offer a genuine feel for the brand's aesthetic without the financial commitment of a more elaborate piece.
Leather Accessories
Smaller leather goods — belts, wallets, or simple accessories — can be a worthwhile early purchase for people who want to incorporate the brand's material quality into their everyday life without committing to a full clothing piece. These items tend to be more size-agnostic than clothing or footwear, removing one of the more common first-purchase pitfalls.
That said, this category is generally a supplementary purchase rather than a true starting point, since it doesn't offer the same visual impact as footwear or outerwear.
Draped, Statement Clothing Pieces: Worth Waiting On
While some of the most visually striking Rick Owens pieces are dramatic, draped tops or asymmetrical statement garments, these tend to be better second or third purchases rather than a first investment. They require a stronger understanding of the brand's proportions, more thoughtful styling to wear well, and are generally less versatile for everyday use compared to sneakers or structured outerwear.
Buying one of these pieces before you have a feel for the brand's overall aesthetic can result in something that's harder to style confidently and, as a result, gets worn less often than the price justifies.
Runway or Limited Collaboration Pieces: Save for Later
Highly specific runway pieces or limited-edition collaborations are best approached once you're already familiar with the brand and confident in how its more dramatic silhouettes fit into your personal style. These pieces tend to carry both a premium price and a steeper styling learning curve, making them a poor choice for a first purchase, even if they're visually striking.
How to Prioritize Based on Your Own Style
If you're still unsure where to start, a few quick questions can help clarify priorities:
- Do you want maximum versatility? Start with sneakers.
- Do you want the brand's silhouette to be the centerpiece? Start with structured outerwear.
- Do you want to ease in slowly? Start with a simple base-layer piece.
- Are you comfortable with a bigger commitment right away? A more dramatic clothing piece can work, but expect a steeper styling rickowenn.com learning curve.
Frequently Asked Questions
What's the single best first purchase from Rick Owens? Rick Owens shoes are widely considered the strongest first investment, offering high visibility, easy styling, and frequent wear relative to the price.
Should I avoid buying draped or asymmetrical pieces first? Not necessarily avoid, but these pieces are generally easier to style confidently once you already have a feel for the brand's proportions, making them a stronger second or third purchase.
Are accessories a good starting point for the brand? They can be a nice supplementary purchase, but they typically don't offer the same visual impact or versatility as footwear or outerwear as a true first investment.
Is DRKSHDW a good place to start compared to mainline? Yes, particularly for simpler base-layer pieces, since DRKSHDW tends to be more accessible and versatile for everyday wear while newcomers get comfortable with the brand.
Should I save limited or runway pieces for later purchases? Generally, yes. These pieces carry a steeper price and styling learning curve, making them better suited for buyers who already understand how the brand fits into their wardrobe.
Final Thoughts
Not every Rick Owens piece offers the same value as a first purchase. Sneakers and structured outerwear tend to deliver the most consistent wear and easiest styling, while more dramatic, draped pieces are often better saved until you've developed a clearer sense of how the brand fits your personal style. Starting smart with a piece like Rick Owens shoes sets a strong foundation for building out the rest of the wardrobe over time.
Ready to make your first move? Explore the current Rick Owens collection and start with the piece that offers the most value for where you are in your style journey.