The global Beta Glucan Market is witnessing substantial growth as consumers increasingly prioritize immunity, preventive healthcare, and clean-label nutrition products. Valued at USD 673.8 million in 2025, the market is expected to reach USD 1,195.7 million by 2033, expanding at a CAGR of 7.5% from 2026 to 2033. The rising demand for functional ingredients in pharmaceuticals,...

Global Postbiotic Shot market size was valued at USD 152 million in 2025. The market is projected to grow from USD 165 million in 2026 to USD 342 million by 2034, exhibiting a CAGR of 10.2% during the forecast period. Postbiotic shots are concentrated functional beverages that deliver non‑viable microbial metabolites, cell‑free supernatants and bioactive compounds designed to modulate gut...

According to a newly published market research report by 24LifeSciences, global oral probiotics supplements market was valued at USD 1.56 billion in 2024 and is projected to reach USD 2.89 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.8% during the forecast period 2024–2030. Oral probiotics supplements, featuring scientifically validated strains such as...

Gut microbiome testing has become a major topic in modern wellness, often described as a breakthrough tool for understanding digestion, immunity, metabolism, and overall health. However, as its popularity grows, so does the spread of misinformation. Social media claims, marketing exaggerations, and oversimplified explanations have blurred the line between scientific evidence and assumptions. A...